Current：Home > reviewsWhy the price of Coke didn't change for 70 years (classic) -Financium
Why the price of Coke didn't change for 70 years (classic)
View
Date：2025-04-19 23:33:26
This episode originally ran in 2012.
Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.
On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office.
This episode was hosted by David Kestenbaum. Alex Goldmark is Planet Money's executive producer.
Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.
Always free at these links: Apple Podcasts, Spotify, Google Podcasts, NPR One or anywhere you get podcasts.
Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.
Music: "I'd Like To Buy The World A Coke" by New Seekers and "Always Coca-Cola" by Joey Diggs
veryGood！ (4)
Related
- South Korea's acting president moves to reassure allies, calm markets after Yoon impeachment
- Youngkin, Earle-Sears join annual anti-abortion demonstration in Richmond
- I Took a Deep Dive into Lululemon’s We Made Too Much Section – Here Are the New Finds & Hidden Gems
- HIV/AIDS activist Hydeia Broadbent, known for her inspirational talks as a young child, dies at 39
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- Top NBA free agents for 2024: Some of biggest stars could be packing bags this offseason
- Find out who's calling, use AI and more with 15 smart tech tips
- A second Alabama IVF provider pauses parts of its program after court ruling on frozen embryos
- The company planning a successor to Concorde makes its first supersonic test
- Camila Cabello Seemingly Hints at Emotional Shawn Mendes Breakup
Ranking
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- Ex-Alabama police officer to be released from prison after plea deal
- A second Alabama IVF provider pauses parts of its program after court ruling on frozen embryos
- Zendaya Slyly Comments on Boyfriend Tom Holland’s “Rizz”
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- Dozens of Idaho obstetricians have stopped practicing there since abortions were banned, study says
- If you love courtroom dramas, this Oscar-nominated film is not to be missed
- Georgia lawmakers weigh a 3-year pause on expansion permits for planned Okefenokee mine
Recommendation
US appeals court rejects Nasdaq’s diversity rules for company boards
Bears QB Justin Fields explains why he unfollowed team on Instagram
A second Alabama IVF provider pauses parts of its program after court ruling on frozen embryos
Georgia lawmakers weigh a 3-year pause on expansion permits for planned Okefenokee mine
The White House is cracking down on overdraft fees
What is chlormequat, and can the chemical found in foods like Quaker Oats and Cheerios impact fertility?
The Daily Money: How the Capital One-Discover deal could impact consumers
Bad Bunny setlist: Here are all the songs at his Most Wanted Tour